Links are important for SEO. And link building should therefore definitely be part of your holistic SEO strategy. But more importantly, link building should be part of your growth strategy. Links should help generate traffic to your site directly.
This is a good way to start, especially if you are a beginner in this job. Think about your friends, relatives, colleagues, partners, clients that have a blog or a site. All you have to do is ask for a backlink. Ask for in-content links instead of links in the sidebar or footer.
But be careful and make sure that the backlink comes from a website that is relevant to your niche, otherwise, it will not have too much of an impact and may even be harmful.
For good link building, you need to build good relationships. There are plenty of opportunities to build new contacts. You should start with niche-related communities: forums, blogs or social groups, such as the Link Building Experts Group on Facebook, for example.
Make the first step and start contributing with interesting and relevant comments and posts, providing contextual value to each discussion.
By actively participating in these online communities focused on your niche, you will not only gain some good backlinks, but you will always have access to the newest industry news and be able to connect to some interesting people that share your passions.
Testimonial link building is a win-win scenario. Many businesses offer you the chance to say a few words about your experience using their products.
On one hand, this is a perfect way for them to build customer trust. On the other hand, it's a great opportunity for you to get a backlink and potential traffic from that site and it usually has a much higher approval rate than your standard link request e-mails.
Companies get another testimonial to place on their site, while you get a new backlink.
Don't make a blog with one post and one backlink to your site. If you do, you not only wasted your time but probably also just created another risky link for yourself. If you want to have your own blog, you need to keep it alive.
Write posts on a regular basis. Focus on your industry and on your client's needs! In time, it will most likely gain authority. Make sure that your content is relevant, useful and well-structured.
This is the only way to ensure that the world will want to link to it again and again. That's how you get great backlinks, you earn them!
There are many online directories that provide no real value to the Internet users and Google has excluded them from its search results. You don't want your website to be listed on such pages.
But not all online directories are bad. A directory that not only gives you the chance to post a link to your website, but also provides useful information for your potential customers is a directory you want to be listed on.
Niche directories and directories attached to informative websites for a specific industry are a good choice. Having your business listed with such directories makes it easier to get indexed in the major search engines and helps people find you online.
There are many sites and blogs that will accept to publish your article. Before you write an article somewhere, make sure that:
the website or blog is relevant to your topic;
the article is NOT about how great you are/ your company is;
you have a focus on quality (well written, professional, and interesting);
you keep in mind that a poor article can bring bad reputation.
It's important that you build links that help your website and not links that can negatively impact your website's ranking in search results.