Online reputation management (ORM) means taking control of the online conversation. Its techniques and strategies ensure that people find the right materials when they look for you on the Internet. Online reputation management creates balance, counteracts misleading trends, and allows you to put your best foot forward.
How you look online directly impacts your career. Negative items showing up online can damage your career whereas having a positive online reputation leads to career opportunities.
1- People are looking you up online & making decisions about you based on what they find. Every day, over one billion names are searched on Google and 77% of job recruiters are required to look potential employees up online during the hiring process. While you may not have looked yourself up, it's certain that someone else has - and they are making judgments about you based on what they find. 45% of people have found something in an online search that made them decide NOT to do business with someone.
2- Anyone can say anything about you online without getting in trouble, whether it's true or not. If you upset anyone–an ex, a fired employee, someone you received a promotion over –they can go virtually anywhere online and trash you. It happens all the time and there are very little laws in place to protect people under these situations.
3- Having good content online helps you, but most people don't know how to do it: In an increasingly competitive economy, more and more companies, schools and customers are looking for positive information about you on the web. However, most people don't know what they can do to increase the positive footprint they can have on the web and build a positive online reputation.